"When somebody starts using the mark, and people start associating you with selling it, that's where you start developing a trademark. They're just not registered trademarks, with all of the legal protection that provides. One thing many people don't realize is that the marks (i.e., brand identifiers) you use may already be considered trademarks. Getting a trademark can be a long and costly process, so first you'll want to evaluate whether it's worth it for your business. Here is an overview of how the registration process for trademarks works. ![]() There are several requirements you'll need to meet to get a trademark for your business. If you want to ensure customers don't confuse your brand and brand identity with another's, a trademark can help. That could include your business trade name, website domain names, the desired names of your products or services, your business logos, or even jingles or business slogans. You can register a trademark for any type of mark that distinguishes your brand from that of its competitors. Still, there are a lot of advantages to hiring an intellectual property attorney to help you with the process, including understanding filing fees, filling out the initial application, and searching the USPTO database. Learning how to trademark a business name is something that you can DIY. But there are legal requirements you must understand before going ahead with the trademark application process. Patent and Trademark Office-an agency responsible for federal trademark registration-provides information online about how the trademark registration process works. ![]() Registering a trademark isn't inherently complicated, and the U.S. ![]() If you sell unique goods or services, one of the most important things you can do to protect your business is to register a trademark for the things that set your brand apart.
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